🍪 Cookie Policy

Cookie Policy & Tracking

Last updated: June 7, 2026. This policy describes how we use cookies, tracking pixels, and other web technologies on our website.

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1. What Are Cookies & Pixels?

Cookies are small text files containing small amounts of information which are downloaded and stored on your computer, smartphone, or other web-accessing devices when you visit a website. These files allow the website to recognize your browser, remember your session preferences, and improve page load speeds. Cookies do not scan your computer, execute code, or damage your local files.

We also utilize tracking pixels, web beacons, and tag managers (such as Google Tag Manager and Meta Pixel). These are tiny transparent graphic images embedded on our webpages. They allow us to count page visits and track conversion events, helping us understand user interaction and run retargeting ads.

Without cookies, websites would not be able to preserve your contact form values if you refresh, or remember your preferred language settings. Thus, cookies represent a key technical framework of modern web interactions.

2. Detailed Categories of Cookies We Use

We classify the cookies used on our site into the following functional categories:

  • Necessary & Essential Cookies: These cookies are critical to enable basic site features, such as navigating webpages, accessing secure areas, and submitting consultation or quote forms. The website cannot function properly without these cookies.
  • Performance & Analytics Cookies: These cookies collect anonymized, aggregate data about how visitors browse our website. For example, they track which pages are visited most often, average session durations, loading errors, and referral traffic. This data is used solely to improve website usability and user experience.
  • Advertising & Retargeting Cookies: These cookies are placed by third-party advertising platforms (such as Google and Meta). They track your interests and actions on our website, allowing us to display relevant marketing advertisements to you on external websites, search results, and social media feeds.

3. Cookies We Deploy on Our Site

The table below details the specific cookies and tracking pixels deployed on our website:

Cookie ID Provider Purpose Duration
_ga Google Analytics Registers a unique ID to generate statistical data on site usage. 2 Years
_gid Google Analytics Registers a unique ID to generate statistical data on site usage. 24 Hours
_fbp Meta (Facebook) Used by Facebook to deliver ad products and track conversions. 3 Months
gcl_au Google Ads Used by Google AdSense to track advertisement conversion patterns. 3 Months
session_token First-party Saves user form session state to prevent duplicate submissions. Session

4. Browser-Specific Management Guides

You have the right to choose whether to accept or block cookies. Below are step-by-step instructions on how to manage, disable, or delete cookies on major web browsers:

Google Chrome

Open Chrome → Click the three dots (Menu) in the top right → Settings → Privacy and Security → Third-Party Cookies. Here you can choose to block third-party cookies, clear cookies on exit, or see all site data.

Mozilla Firefox

Open Firefox → Click the three horizontal lines (Menu) in the top right → Settings → Privacy & Security. Under Enhanced Tracking Protection, you can choose Standard, Strict, or Custom settings to manage tracking cookies.

Apple Safari (macOS)

Open Safari → Click Safari in the top menu bar → Settings (Preferences) → Privacy. Check the box for "Prevent cross-site tracking" and click "Manage Website Data" to clear stored cookies.

Microsoft Edge

Open Edge → Click the three dots (Menu) in the top right → Settings → Cookies and Site Permissions → Manage and delete cookies and site data. Toggle options to block or clear cookies.

5. Mobile Device Opt-Out Settings

If you access our site via a smartphone, you can limit tracking across apps and browsers by configuring your mobile device settings:

  • Apple iOS (iPhone/iPad): Go to Settings → Privacy & Security → Tracking. Toggle off "Allow Apps to Request to Track". You can also clear Safari cookies under Settings → Safari.
  • Google Android: Go to Settings → Google → Ads. Tap "Delete advertising ID" to prevent apps from using your ad profile. You can also manage cookie settings directly in the mobile Chrome app settings.

6. Policy Changes & Contact Details

We may update this Cookie Policy periodically to reflect shifts in our tracking tools or legal standards. We suggest checking this page occasionally to review our latest policy updates.

For any questions or requests regarding our cookie practices, please contact us at vivek@vivek.atozmarketingkit.in.

Detailed Cookie Management & Opt-Out Resources

In addition to standard browser configuration settings, you can utilize the following industry-standard tools and resources to opt-out of cross-site retargeting cookies:

Your Online Choices (EU/UK)

If you are browsing from the European Union or United Kingdom, the Your Online Choices platform allows you to audit which ad networks hold active behavioral ad cookies on your browser, and disable cookies for 100+ networks collectively.

Digital Advertising Alliance WebChoices

For US and Canadian residents, the DAA WebChoices portal checks your browser configuration, lists participating interest-based ad platforms, and allows you to submit opt-out requests for targeted social and search ads.

Network Advertising Initiative Opt-Out

The NAI Opt-Out tool operates at a device level, letting you opt-out of behavioral profile logs across leading digital marketing networks, helping you reduce tracking tags on your device cache.

Google Analytics Opt-Out Add-on

You can download and install the official Google Analytics Opt-out Browser Add-on for Chrome, Safari, Firefox, or Edge to prevent GA4 scripts from logging your visits and click patterns on our webpages.

Consent Mode V2 Configurations

We implement Google Consent Mode V2 protocols on our website. This means that if you choose to reject cookie consent via your browser flags, our Google Tag Manager container dynamically adjusts. Instead of storing tracking cookies, GTM transmits anonymized cookieless pings to GA4 to log page visits without capturing personal identifiers, keeping your session secure.

Step-by-Step Mobile Device Browser Cookie Controls

Since over 70% of website visits originate from mobile devices, here are detailed instructions for managing cookies on smartphones:

Apple iOS (Safari Browser)

Open iPhone or iPad Settings → Scroll down to Safari → Under 'Privacy & Security', toggle on 'Prevent Cross-Site Tracking' and 'Block All Cookies'. To clear history and cookies, tap 'Clear History and Website Data'.

Google Android (Chrome Browser)

Open the Chrome App on your Android device → Tap the three dots (Menu) in the top right → Settings → Site Settings → Cookies. Choose to allow cookies, block third-party cookies, or block all cookies entirely.

Samsung Internet Browser

Open Samsung Internet → Tap the three horizontal lines (Menu) in the bottom right → Settings → Sites and downloads → Site permissions → Cookies. Choose your tracking permissions or clear cookies under 'Personal data'.

Google Tag Manager (GTM) Container Sequences

To ensure transparency regarding how tracking codes fire when you visit our site, we follow this GTM trigger sequencing:

1. Consent Initialization Tag Firing

Before loading analytics, the GTM container initializes our consent tag banner. This script checks your browser settings and stored cookies to determine if you have allowed analytics or advertising cookies.

2. Cookieless GA4 Events Tracking

If you have blocked cookie tracking, Google Consent Mode V2 protocols block GA4 from setting browser cookies. Instead, the container sends cookieless pings containing basic device metadata, ensuring session metrics are logged safely.

3. Meta pixel & conversion API mapping

When you accept consent, GTM fires the Meta Pixel script to log event tags. Simultaneously, our host server sends event records via the Conversions API (CAPI). These records are combined on Meta's servers, improving conversion tracking accuracy.

Consent Logging & Privacy Law Frameworks Compliance

To comply with data privacy frameworks, our website manages user consent logs and tracking permissions in accordance with these standards:

A. Consent logs Audit Records

When you submit your preferences via our consent banner, our systems log a coded consent string. This log includes an anonymized ID, your consent state, and the time stamp. We preserve these logs in an encrypted format to satisfy audits required under the Digital Personal Data Protection (DPDP) Act, 2023 (India) and similar data rules.

B. Do Not Track (DNT) Browser Flags

Many browsers send 'Do Not Track' (DNT) flags. While there is no global industry agreement on how sites should react to DNT signals, our Google Tag Manager container is configured to respect DNT signals. If your browser sends a DNT flag, advertising cookies are automatically blocked, ensuring your session remains secure.

C. Cookie Policy Reviews and contact

We review our cookie list every 6 months to ensure our disclosures are accurate as we update marketing scripts. For questions or requests regarding our cookie consent setups, please contact us at vivek@vivek.atozmarketingkit.in.