Identify Wasted Budget, Repair Poor Account Structure, and Maximize Your ROAS
Stop wasting ad budget on junk search terms. We audit 100+ account variables, clean up inefficient match types, isolate poor bidding models, and verify conversion tracking to deliver actionable campaign fixes in 48 hours.
A Google Ads audit is a comprehensive diagnostic evaluation of your advertising campaigns, keywords, bids, search query records, and tracking setups. If your account structure is unoptimized, you will lose a large portion of your monthly spend to irrelevant search terms. Most accounts we audit waste 40-60% of their budget due to broad match keyword settings, poor structure, and broken tracking.
Our diagnostic audit covers over 100 points, identifying exact budget waste sources, checking keyword Quality Scores, examining bidding strategies, testing conversion attribution paths, and analyzing landing page user experience. Quality Score optimizations lower your average cost-per-click (CPC) by raising ad relevance scores.
Our Google Ads audits are performed by senior specialists using manual review workflows—not automated scripts. Within 48 hours of secure view-only access, you receive an actionable roadmap detailing every issue and prioritized recommendations to fix them, improving campaign ROAS.
We prioritize clean structures and targeted query match configurations to reduce budget waste.
Accounts showing broad match spams, generic ad group groupings, missing negative keywords list configurations, double-counted conversion scripts, and low Quality Scores. These result in expensive clicks, low conversion rates, and wasted budget.
Profiles containing structured ad group configurations, clean exact match keyword targets, negative lists, verified conversion scripts, and high Quality Scores. These deliver lower CPC rates and convert search clicks into customers.
Clean account structure combined with targeted bidding prevents data waste, improving search conversions.
Excluding irrelevant search terms and junk placements isolates budget, saving 40-60% of monthly ad spend.
Tuning ad copy relevance and landing page structures raises Quality Scores, reducing average CPC rates.
Restructuring loose ad groups into clean, single-themed clusters improves Quality Scores and conversion rates.
Pruning broad match keywords and adding exact negative lists prevents ads from appearing for junk queries.
Fixing duplicate scripts and broken tracking pixels ensures Google's smart bidding models optimize for real leads.
Optimizing landing page load speeds and CTA paths boosts conversion rates and Quality Score metrics.
We perform manual checks across keywords, Quality Scores, and tracking scripts to optimize profiles.
Analyze search term logs to identify budget leaks, junk clicks, and irrelevant queries bleeding your budget.
Examine ad relevance, expected CTR, and landing page quality across target keywords to reduce average CPC.
Re-align loose campaigns and ad group structures into theme-based clusters to match target search queries.
Audit broad match keyword settings, shifting budget to phrase and exact match targets to raise click quality.
Build custom negative keyword lists to prevent ads from showing for irrelevant search terms.
Inspect GTM tags and Google Analytics integrations to resolve duplicate conversion records.
Test mobile page speeds, message match consistency, and CTA layouts to improve conversion rates.
Analyze automated smart bidding models, adjusting tCPA and tROAS parameters to optimize lead acquisition costs.
We map CPC targets and bidding structures matching your category's search behaviors.
Optimizing demo request conversion tracking, resolving competitor keyword waste, and setting up lead attribution pipelines.
Auditing Google Merchant Center feeds, Shopping Ads assets, dynamic retargeting tags, and ROAS performance.
Calibrating call ads tracking, patient acquisition CPA, and ad policy compliance profiles.
Auditing local geotargeting settings, lead verification filters, project ad groups, and landing page designs.
Isolating high CPC destination queries, checking ad schedules, and optimizing package landing pages.
Optimizing course landing page conversion rates, lead capture forms, and academic search term matches.
Auditing high-CPC keyword Quality Scores, smart bidding configurations, and landing page policy compliance.
Optimizing maps extension configurations, click-to-call ad rates, and local geographic targeting parameters.
Analyzing CA and legal query performance, message alignments, and phone lead tracking configurations.
From deep code tracking adjustments to search keyword pruning, we address all budget waste sources.
Scan ad groups structure, keyword grouping consistency, and budget distributions to clean up account health.
Isolate loose broad match keyword triggers, replacing them with phrase and exact match targets.
Review ad relevance, landing page experience, and CTR signals to lower CPC rates.
Audit ad copy, assets extensions, and responsive copy options to boost expected click-through rates.
Analyze search queries to build negative keyword lists, preventing impressions on junk terms.
Audit GTM variables, pixel setups, and conversion goals configurations to resolve duplicate reports.
Analyze conversions by device types, regional locations, and ad schedules to identify performance leaks.
Track competitor ad copy parameters, bidding targets, and landing page layouts to close gaps.
Inspect page load speed metrics, mobile designs, and CTA paths to improve conversion rates.
Align copy and landing page elements to raise Quality Scores and reduce cost-per-click.
Restructure campaign groupings to improve management control and smart bidding.
Identify and exclude irrelevant search queries to prevent budget waste.
Verify tracking pixels record conversions accurately to ensure smart bidding performance.
We audit competitor search ad campaigns to identify target keywords and ad copy options.
A structured, quality-controlled process to analyze accounts and identify budget leaks.
Provide secure, view-only account access without interrupting live ads.
Scan structure, keyword relevance, negative lists, and tracking scripts.
Receive a detailed audit report listing budget waste and prioritized recommendations.
Coordinate a roadmap strategy session to apply fixes and boost ROAS.
An experienced PPC optimization specialist focused on driving real revenue leads, not clicks.
Maintain campaign performance stability while implementing optimized changes.
A Bangalore SaaS portal struggled with high CPA rates. Our 100+ point audit identified that 52% of their budget was wasted on irrelevant broad match search terms. Restructuring ad groups and adding negative keyword lists cut CPA and increased conversions.
| Performance Metric | Before Ads Audit | After Fixes (Month 1) |
|---|---|---|
| Monthly Ads Budget | ₹1,50,000 | ₹1,50,000 |
| Wasted Spend Ratio | 52% waste | < 5% waste |
| Cost Per Acquisition (CPA) | ₹2,800 / lead | ₹1,150 / lead |
| Monthly Sales Leads | 53 leads | 130+ leads |
We audit these target metrics daily across search console profiles to confirm link and rank health.
*Results reflect median performance improvements recorded across active e-commerce, software, and healthcare ad campaigns in India over a 90-day post-audit period.
Data-backed CPC levels, account health comparison metrics, and guidelines for India.
Estimated baseline timelines across popular Indian sectors.
Est. CPC Value: ₹250-₹650
CPA Reduction: 40-50%
Time to Fix: 14 Days
Est. CPC Value: ₹20-₹60
CPA Reduction: 30-45%
Time to Fix: 10 Days
Est. CPC Value: ₹80-₹220
CPA Reduction: 35-50%
Time to Fix: 14 Days
Est. CPC Value: ₹150-₹350
CPA Reduction: 40-55%
Time to Fix: 14 Days
Est. CPC Value: ₹40-₹120
CPA Reduction: 30-40%
Time to Fix: 7 Days
Contrast account statuses to align campaign performance goals.
| Performance Indicator | Optimized Campaign Account | Neglected / Unoptimized Account |
|---|---|---|
| Quality Score Averages | Keyword Quality Scores average 8/10 to 10/10. | Quality Scores average 3/10 to 5/10. |
| Match Type Distribution | Controlled exact and phrase match settings. | Unrestricted broad match keywords budget bleed. |
| Negative Keyword Lists | Clean, account-level negative list configurations. | Fewer than 10 total negative keywords exclusions. |
| Conversion Tracking Status | Clean, single-attribution tracking tags configuration. | Broken pixel tags or duplicate conversion records. |
Strategic guidelines deployed across our client campaigns.
Prune unrestricted broad match keywords to prevent budget waste on junk terms.
Exclude competitor keywords and low-intent searches at the campaign level.
Align ad headlines with keyword search intents to lower cost-per-click rates.
Validate GTM conversion triggers to resolve duplicate tracking reports.
Group target keywords into clean, single-themed ad groups to improve relevance.
Adjust target CPA and ROAS thresholds gradually to avoid bidding shocks.
Businesses that optimized their campaigns and raised ROAS using our Ads audit services.
Answers to common questions about budget waste scans, Quality Score calibrations, and PPC tracking audits in India.
We audit over 100 points, scanning search term relevance logs, Quality Scores, campaign groupings structures, keyword match type configurations, negative lists, conversion tagging variables, bidding strategy logs, and landing page conversion paths.
We analyze search term logs to identify budget leaks, locating clicks generated by broad match settings or irrelevant keywords that bring zero sales. Our negative lists keep your budget focused on buyers.
Yes. The audit is 100% free with no obligation. We share our findings report detailing budget waste, and you decide if you want us to help implement the optimizations roadmap.
No. We request standard view-only account permissions. We scan historical performance logs without modifying active settings, ensuring campaign performance is safe.
Our senior Google Ads specialists complete the diagnostic review manually and deliver the report file within 48 hours of secure view-only access setup.
A Quality Score of 8/10 to 10/10 is considered excellent. Raising Quality Scores lowers CPC rates. Our audit scans keyword metrics to identify relevance improvements.
Duplicate script tags record double conversions, misleading Google's smart bidding algorithms and skewing CPA. We clean conversion tags configurations to ensure attribution data is accurate.
Call or WhatsApp 9650301162 or fill the form on this page. We'll set up a free 30-minute consultation call, perform a preliminary 100-point audit on your website, and present an optimization roadmap at zero cost.
Get a free Google Ads audit. We'll show you exactly how to identify budget leaks, raise Quality Scores, clean tracking pixels, and maximize your campaign ROAS.