💼 Our Portfolio

Our Portfolio

Explore the projects, campaigns, industries, and marketing solutions we've worked on to help businesses generate leads, increase visibility, and drive growth. We replace ad waste with conversion-focused funnels.

📊 View Experience Summary 🖼️ View Campaign Gallery
🎯 Experience Snapshot

A Snapshot Of Our Digital Marketing Experience

Our portfolio covers multiple marketing areas, with campaigns structured around standard benchmarks. We focus on auditing search parameters, identifying high-converting channels, setting up negative lists, and configuring conversion attributions.

We manage campaigns across a wide range of budgets, tailoring bidding settings and ad creatives to match each client's specific business goals. We treat ad spend as a capital investment that requires clear, attributed returns.

Portfolio Highlights

  • Omnichannel: Integrated Google Search, Meta ads, and organic maps strategies.
  • Attribution: Server-side Tag Manager containers and GA4 events tracking.
  • CRO: Landing page design with clean forms and sub-2.5s load speeds.
  • Clean Data: Lead verification layouts designed to block spam submissions.
🌐 Sectors Managed

Diverse Industry Experience

We adapt digital campaigns to the target demographics and purchasing cycles of ten distinct commercial verticals:

✈️ Travel & Tourism
📶 Telecom & ISP
🎓 Education & eLearning
♿ Accessibility Services
💻 SaaS & Software
🛒 eCommerce
🏥 Healthcare
🏢 Real Estate
💼 Professional Services
🏪 Small Businesses
🛠️ Scope of Services

Services We Have Delivered

Explore our areas of digital marketing competence, built on standard frameworks and data integrity protocols.

🔵 Google Ads Management

Restructuring search campaigns, setting up phrase and exact match bidding, and monitoring quality scores.

📘 Meta Ads Management

Building custom audience segments, dynamic retargeting, and A/B testing ad creative variations.

🔎 SEO Services

Optimizing sites for search visibility through crawl audits, structured schema tags, and keyword mapping.

📍 Local SEO

Optimizing local maps listings, citations, and reviews to drive neighborhood search inquiries.

▶️ YouTube Advertising

Configuring video campaigns on YouTube to build brand awareness and drive course or trial signups.

💼 LinkedIn Advertising

Targeting B2B decision-makers on LinkedIn using customized lead forms and sponsored content.

🎯 Lead Generation

Designing scalable prospect acquisition funnels with lead validation steps to filter out spam.

📄 Landing Page Optimization

Designing custom conversion pages, A/B testing forms, and optimizing pages for mobile devices.

🔄 Conversion Rate Optimization

Analyzing user clicks and exit logs to systematically reduce friction in the checkout process.

💡 Marketing Consulting

Developing customized campaign roadmaps, budget allocation plans, and KPI metrics models.

📂 Case Teardowns

Real Campaigns & Marketing Initiatives

Detailed breakdowns of actual marketing initiatives launched across our core vertical markets.

Travel & Tourism

Travel Lead Generation & Holiday Package Campaigns

Structured ad groups targeting holiday package search intent, routing users to customized travel booking pages.

CPL Benchmark: ₹380
Telecom & ISP

Broadband & Fiber Lead Generation Campaigns

Localized radius ads and maps optimization targeting residential areas to drive fiber installation inquiries.

CPL Benchmark: ₹480
Education & eLearning

Student Admission & Enrollment Campaigns

YouTube ads showcasing student testimonials, paired with multi-step admissions forms to drive course signups.

CPL Benchmark: ₹380
B2B Compliance

International B2B Lead Generation Campaigns

Targeting B2B compliance officers across the US and UK on LinkedIn, promoting compliance audit templates.

CPL Benchmark: ₹1,200
SaaS & Software

Product Demo & Lead Generation Campaigns

Google search campaigns targeting software buyers, routing prospects to simplified product demo pages.

CPL Benchmark: ₹140
eCommerce

Online Store Growth & Sales Campaigns

Optimizing merchant center feeds and launching Performance Max shopping ads to scale checkout volumes.

ROAS Focus: Profitable Bids
Healthcare & Clinics

Patient Acquisition & Local Visibility Campaigns

GBP optimization and local maps ads to drive emergency call queries and appointment bookings.

GBP Maps Target: #1 Spot
Real Estate

Property Lead Generation Campaigns

Search ads and Facebook campaigns targeting property buyers, utilizing OTP verification forms to validate leads.

CPL Target: Verified Buyers
🛠️ Channel Portfolios

Campaign Types We've Managed

We organize our marketing campaigns by specific acquisition channels and optimization frameworks.

🔍

Google Ads Portfolio

Search, PMax & Remarketing

Managing search campaign structures, phrase match keywords, negative lists, target CPA bidding, and scripts to improve ad group Quality Scores.

📱

Meta Ads Portfolio

Facebook & Instagram Ads

Designing custom audience lists, catalog retargeting, Conversions API tracking, and visual creative tests to acquire retail and local leads.

💼

LinkedIn Ads Portfolio

B2B Lead Generation

Targeting enterprise accounts, job titles, and company sizes with in-app lead forms to drive direct demo registrations.

📈 SEO Portfolio

Technical crawl audits, schema tag integrations, page speed checks, and keyword optimization to build organic traffic.

📍 Local SEO Portfolio

GBP optimizations, local citation audits, and review response grids to rank business branches high on map packs.

📄 Landing Page Portfolio

Building custom, mobile-first landing pages with simple fields, clear benefit headers, and sub-2.5s page load speeds.

🎯 Lead Gen Portfolio

Developing predictable customer acquisition systems that connect paid channels with qualified lead pipelines.

📋 Campaign List

Marketing Campaign Experience

A summary of the specific campaign models we have designed and optimized for our clients.

  • Lead Generation Campaigns: Audited forms targeting b2b corporate buyers.
  • Student Lead Campaigns: School and prep admissions signup systems.
  • Broadband Lead Campaigns: Hyperlocal ads covering active coverage areas.
  • Travel Inquiry Campaigns: Holiday destination ad groups and CPL targets.
  • Property Lead Campaigns: Real estate search campaigns with lead verification.
  • B2B Lead Generation: ABM setups targeting enterprise procurement heads.
  • Product Demo Campaigns: Removing main page navigation to increase trial signups.
  • eCommerce Sales Campaigns: Performance Max campaign feeds and catalog ads.
  • Remarketing Campaigns: Retargeting exit visitors with dynamic product ads.
💻 Active Platforms

Advertising & Marketing Platforms

🔵 Google Ads

Advanced campaign configuration covering Google Search, Display networks, Shopping ads, and PMax setups. We monitor quality score trends daily.

📘 Meta Ads

Managing Facebook and Instagram campaign creatives, custom lookalike audiences, catalog feeds, and Conversions API setups.

💼 LinkedIn Ads

Designing B2B prospect campaigns targeting decision-makers by job role, industry, and company scale, utilizing native lead gen forms.

▶️ YouTube Ads

Configuring pre-roll video ads targeting relevant educational and industry channels to drive signups.

📊 Google Analytics 4

Tracking user paths and custom conversion events to credit ad groups accurately.

⚙️ Google Tag Manager

Managing tag scripts, triggers, variables, and server-side containers to route conversion data safely.

🛠️ Technology Stack

Our Marketing Technology Stack

We deploy industry-standard tools to audit client websites, map keywords, trace conversions, and build reporting dashboards.

⚙️
GTM Server Container
📊
GA4 Event Tracking
📈
SEMrush / Ahrefs
🖥️
Looker Studio Reports
🔗
Zapier / HubSpot CRM
⚙️ Process Flow

How We Approach Every Project

We follow a structured operational process to ensure your campaigns are launched cleanly and scale profitably.

Phase 01
Discovery

We start by understanding your business model, customer buying cycles, and primary commercial goals.

Phase 02
Research

We audit competitor keywords, analyze their landing page conversions, and calculate active search volumes.

Phase 03
Strategy

We define campaign target metrics, set up bidding boundaries, and outline budget allocations by channel.

Phase 04
Campaign Setup

We build structured campaign groups, configure negative list exclusions, and draft benefit-focused ad copy.

Phase 05
Tracking

We configure Tag Manager containers and server-side tracking to capture clean conversion logs.

Phase 06
Optimization

We audit search term queries daily, pause underperforming creative variations, and adjust CPC bid boundaries.

Phase 07
Reporting

We connect campaign API metrics directly to Looker Studio report pages, providing transparent views on ad spends and conversions.

Phase 08
Scaling

We systematically raise budget limits on winning campaign structures and expand targeting parameters to drive additional sales.

🌟 Core Values

Why Businesses Continue Working With Us

Platform Ownership & Transparency

Our clients retain direct ownership of their ad accounts and conversion parameters. We do not apply ad-spend markups, providing a transparent view of where every rupee is spent.

Data Integrity First

We configure server-side Tag Manager containers to bypass ad blocker limitations. This setup provides clean, attributed logs and prevents double-counting conversions.

Direct Marketer Access

You work directly with certified growth specialists who execute campaign setups and optimizations personally. We limit client intake to ensure focused account management.

🎯 Performance Cases

Businesses We've Helped Grow

A brief overview of performance metrics achieved across typical industry campaigns.

CPL: ₹380
Travel Operator (Ahmedabad)
CPL: ₹480
Car Showroom (Pune)
CPL: ₹380
Education Campus (Delhi)
CPL: ₹1,200
Builder Group (Hyderabad)
📊 Growth Metrics

Focused On Leads, Sales & Business Growth

We manage and optimize campaigns based on actual business returns. Here is how we measure results across key parameters:

Lead Acquisition Cost

We monitor and refine bids daily to lower the average cost of acquiring qualified, contactable prospects.

Sales Pipeline Value

We integrate lead tracking parameters directly with your CRM, mapping digital ad spend to actual closed deals.

Conversion Attributions

We configure server-side tags to ensure conversion data is logged accurately, avoiding duplicate records.

⭐ Reviews

What Our Clients Say About Our Performance

🚀 Scale Your Campaigns

Ready To Start Your Project?

Let's Discuss Your Growth Goals. Book a free consultation call or request a custom campaign audit to find opportunity areas in your active accounts.

📋 Request Free Audit 📞 Speak with Vivek: +91 96503 01162

Ready to Grow Your Business with Vivek Panchal

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