We help ISPs, mobile operators, and DTH providers acquire 400+ new subscribers per month through targeted digital campaigns at ₹120 CPL. From local ISP expansion to 5G plan promotions — we grow your subscriber base profitably.
India has 1.1 billion telecom subscribers — the second-largest telecom market in the world. The 5G rollout is creating massive new marketing opportunities as subscribers upgrade plans and operators compete for market share in tier-2 and tier-3 cities where penetration is still growing rapidly.
ISPs, mobile operators, and DTH providers all need sophisticated digital marketing to win market share in this hyper-competitive landscape. The challenge: Jio and Airtel dominate generic digital ad space with massive budgets, making smart hyperlocal targeting critical for regional players.
We've helped 30+ telecom brands — regional ISPs, DTH resellers, and mobile retailers — build sustainable digital acquisition strategies that compete effectively against national giants through precision targeting and value differentiation.
From local ISP subscriber growth to mobile plan promotions — we market every type of telecom business with precision targeting.
Hyperlocal Google and Meta campaigns targeting households in your service area searching for broadband, fibre connections, and internet providers. We target pin codes you can serve — not wasted impressions outside your network coverage area.
Campaigns promoting data plans, unlimited calling packages, 5G upgrades, and prepaid-to-postpaid migration. We create compelling plan comparison creatives that highlight your value vs. competitor plans — without mentioning competitor names (avoiding legal risk).
Promote DTH subscriptions, OTT bundle packages, and set-top box upgrades through Meta and Google Display. We target households with smart TVs, streaming device users, and cable TV subscribers ready to switch to DTH or upgrade their package.
Rank on Google Maps and Search for "internet provider near me", "best broadband in [city]", "DTH connection [area]". Local SEO drives zero-cost organic inquiries from people actively searching for telecom connections in your coverage area.
Target competitor brand keywords and their dissatisfied customers. When someone searches for a competitor's customer care or complaint number, we ensure your brand appears as the better alternative — capturing churn from competitors at a fraction of new acquisition cost.
WhatsApp Business campaigns for existing subscribers — plan upgrade offers, renewal reminders, new service alerts in their area, and referral program promotions. Retain existing subscribers while activating them as referral sources for new acquisitions.
We map your network coverage area, identify high-density residential and commercial zones with low penetration, analyse competitor pricing and positioning, and research the specific search volumes for telecom keywords in your service geography.
We develop compelling introductory offers, bundle packages, and referral incentives that differentiate your service from Jio, Airtel, and other regional competitors. The right offer dramatically improves ad conversion rates and reduces CPL.
Google Search for active searchers. Meta and Google Display for awareness in target pin codes. WhatsApp campaigns to known leads. SMS marketing for high-intent areas. All channels coordinated for maximum new subscriber acquisition.
Acquiring new subscribers costs 5X more than retaining existing ones. We run parallel retention campaigns — upgrade offers, loyalty rewards, proactive service communication — to reduce churn and increase ARPU from your current subscriber base.
Fibre broadband ISP | 3 districts coverage | 50 staff | Founded 2019
National giants have crores in ad budget and massive brand recall. A regional ISP or mobile retailer can't outbid them on generic terms.
✅ Solution: Hyperlocal targeting in your specific coverage zones + value-add differentiation (better support, local service team, faster installation) where national players are weak.
Telecom churn can be 5-15% monthly — constantly eroding revenue even when new acquisition is working well.
✅ Solution: Retention campaigns + loyalty rewards marketing — proactive upgrade offers, speed boost promotions, and satisfaction surveys to identify and save at-risk subscribers before they cancel.
Competing purely on price is a race to the bottom. If Jio drops prices, you can't match them without destroying margins.
✅ Solution: Value-based positioning — not just price — emphasizing local support, faster complaint resolution, dedicated account managers, and reliability over lowest-cost national alternatives.
By focusing where Jio is weak — local responsiveness, faster installation, personal account management, and superior local support. We target your specific service pin codes with messaging that highlights these advantages. Hyperlocal Google Ads and Meta campaigns in your coverage zones consistently outperform Jio's generic national campaigns for area-specific inquiries.
For broadband ISP campaigns, CPL typically ranges ₹80-200 depending on area competition and offer strength. Our average across telecom clients is ₹120 CPL. Given that an ISP subscriber typically pays ₹500-1500/month and stays for 12-36 months, the lifetime customer value easily justifies even ₹500+ acquisition costs — making ₹120 CPL extremely profitable.
We run targeted retention campaigns through WhatsApp, SMS, and email to existing subscribers — proactive upgrade offers before contract expiry, loyalty recognition programs, and satisfaction surveys to identify at-risk subscribers. Early identification of potential churners allows your retention team to intervene with special offers before cancellation decisions are made.
Yes. We create campaigns targeting households still on cable TV, and existing DTH subscribers approaching renewal. OTT bundle promotions (Netflix + Disney+ Hotstar + SonyLiv bundles) perform particularly well on Meta where entertainment interest targeting is available. We also run YouTube pre-roll ads targeting competitor DTH brand content viewers.
5G upgrade campaigns target existing 4G subscribers in your network's 5G coverage zones. We use SMS and WhatsApp to existing customers (most cost-effective), Google Search for "5G plans [city]" queries, and Meta campaigns targeting smartphone users with 5G-capable devices. Speed demonstration content — real-world 5G speed test videos — converts extremely well for 5G upgrade campaigns.
Corporate telecom targeting uses LinkedIn (business decision-makers, IT managers, office administrators), Google Ads for "corporate broadband", "leased line internet", "business fiber optic" queries, and display advertising on business parks and industrial area IP ranges. B2B telecom has much higher contract values (₹5,000-50,000/month) making higher CPL (₹500-2000) very profitable.
We recommend ₹15,000-30,000/month ad budget for ISPs starting with digital marketing. This generates 100-250 new subscriber inquiries/month in most markets. With a typical 30-40% conversion rate from inquiry to installation (much higher than other industries because the product is straightforward), this means 30-100 new subscribers/month from digital alone — often doubling total subscriber acquisition.
Contact us for a free telecom marketing audit. We'll analyse your current coverage area, identify the highest-opportunity pin codes for digital acquisition, review your competitor landscape, and give you a specific subscriber growth projection with expected CPL — all before you spend a single rupee on advertising.
Get a free telecom marketing audit. We'll show exactly how many new subscribers you can acquire — and which coverage zones to target first for maximum growth.