⚖ ️️ Legal Terms

Terms & Conditions

Last updated: June 7, 2026. Please read these terms and conditions carefully before using our digital marketing services.

Read Terms Details 📞 +91 96503 01162

1. Agreement to Terms

These Terms and Conditions constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("Client", "you") and Vivek Panchal Digital Marketer ("we", "us", "our"), concerning your access to and use of our website as well as any other media form, media channel, mobile website, or services related, linked, or otherwise connected thereto (collectively, the "Services").

By accessing our website or hiring our team to build, manage, or optimize digital marketing campaigns, you acknowledge that you have read, understood, and agreed to be bound by all of these Terms and Conditions. If you do not agree with all of these terms, you are expressly prohibited from using our site and services and must discontinue use immediately.

Our operational headquarters are located in New Delhi, India. All business interactions, campaigns, and digital services managed under these terms are subject to the local guidelines and frameworks established under the laws of the Republic of India.

2. Detailed Scope of Services

We provide a variety of custom digital marketing consulting and technical execution services, which may include:

  • Paid Advertising Management: Creating, monitoring, and optimizing PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and Native networks.
  • Search Engine Optimization (SEO): Auditing website performance, conducting keyword research, on-page optimization, content writing, and link-building.
  • Web & Landing Page Development: Designing responsive, conversion-focused landing pages, corporate websites, and eCommerce frameworks.
  • App Development & App Store Marketing: Custom app designs (Android, iOS, Flutter) and download campaign optimizations.

Specific deliverables, timelines, target channels, and monthly KPIs will be detailed in your individual Service Agreement or Statement of Work (SOW). We reserve the right to modify service scopes as required by changing search engine ranking rules or ad platform interface shifts.

3. Billing, Retainers, & Payment Terms

We operate on a professional retainer and project-fee structure, subject to the following financial guidelines:

  • Monthly Advance Retainers: All ongoing management services (SEO, Google Ads, Meta retainers) are billed monthly in advance. Invoices are raised 5 days before the start of the service month and must be settled within 5 business days of the invoice date to avoid account pauses.
  • Direct Ad Network Billing: All media spends and click charges on ad networks are billed directly to the Client. The Client must link their payment card to the ad accounts. We do not pre-fund or cover ad costs on behalf of clients. No management fees go toward media spend.
  • Late Payments: We reserve the right to suspend all active marketing campaigns, optimization tasks, and reporting structures if invoices remain unpaid past the due date. We are not liable for business losses caused by late-payment campaign pauses.

We accept payments via direct bank transfers, UPI gateways, and major corporate credit cards. All invoice figures are subject to standard local taxes as mandated by Indian financial rules.

4. 15-Day Cancellation & Termination

Unless otherwise agreed upon in a custom Statement of Work, our standard service contracts operate on a flexible rolling month-to-month basis. Either party may terminate the agreement by providing a written notice of cancellation via email at least 15 days before the next monthly invoice billing cycle. Services and campaign optimizations will continue for the remaining active days of the paid period, after which ad account access is revoked and campaigns are transitioned back to the Client. If cancellation notice is received late, the Client is liable to clear the subsequent month's invoice in full.

5. Refund Policy

All service payments, monthly retainers, campaign setup fees, website deposits, and project retainer fees are non-refundable. They cover custom strategy setups, asset designs, keyword research, tracking configurations, and dedicated analyst time that cannot be recovered. We do not offer refunds or credits for partial months of service. Client acknowledges that digital campaigns require substantial upfront configurations which are completely non-refundable once initiated.

6. Client Responsibilities & Ad Approvals

To ensure high-performing campaigns, the Client agrees to provide timely access to ad accounts, web domains, and business assets. The Client is responsible for reviewing and approving ad copies, creatives, and landing page layouts before launch. We are not responsible for campaign delays or incorrect setups caused by late approvals, invalid media links, or slow responses from the Client's team.

Additionally, the Client warrants that all business credentials, product graphics, price claims, and advertising details provided to us are accurate, truthful, and compliant with all local consumer protection laws.

7. Indemnification & Limitation of Liability

The Client agrees to defend, indemnify, and hold harmless Vivek Panchal Digital Marketer and our team from and against any claims, damages, liabilities, losses, costs, or expenses (including legal fees) arising from your product claims, brand copyright violations, or breach of these terms. Our total liability under any service agreement is strictly capped at the total fee paid by the Client to us during the single month immediately preceding the claim.

8. Dispute Resolution & Binding Arbitration

In the event of any disagreement, dispute, or claim arising out of or relating to these Terms and Conditions or our marketing services, both parties agree to resolve it through these structured legal steps:

  • Step 1: Informal Mediation Call: Before initiating formal legal steps, both parties agree to schedule an informal mediation call. This call will include the Client's representative and Vivek Panchal, attempting to reach a mutual resolution in good faith.
  • Step 2: Binding Arbitration in Delhi: If the dispute is not resolved within 30 days of the mediation call, it shall be settled by binding arbitration in New Delhi, India. The arbitration will proceed under the Arbitration and Conciliation Act, 1996, with a single arbitrator appointed mutually. The costs of arbitration shall be shared equally.
  • Jurisdiction: Any lawsuits, enforcement of arbitration awards, or legal proceedings permitted under these terms must be filed exclusively in the courts of New Delhi, India, and both parties submit to such jurisdiction.

Annexure A: Standard Level Agreement (SLA) & Marketing Deliverables

To maintain clear professional expectations and ensure consistent campaign optimizations, all campaigns managed by Vivek Panchal Digital Marketer are subject to the following Service Level Agreements:

A. PPC Campaign Optimization Frequency

For active Google Ads and Meta Ads contracts, our optimization schedule includes daily budget checks and ad delivery diagnostic runs. Detailed search terms checks, negative keyword expansions, and auction competitor reviews are performed weekly. Creative testing variations (A/B ad copies, Reels designs, and hook scripts) are deployed at least once every 14 business days to prevent audience ad fatigue.

B. SEO Deliverables & Technical Audits

Ongoing SEO plans include weekly technical site audits to monitor for redirect loops, broken internal links, or index status errors in Google Search Console. We draft and publish custom semantic landing page content (optimized heading structures, WebP images, local schemas) on a bi-weekly schedule. Off-page local citation building and high-authority link outreach profiles are updated monthly.

C. Reporting Schedules & Performance Reviews

We connect your ad accounts and GA4 events to Looker Studio dashboards, which are updated in real-time and accessible 24/7. We compile and email concise weekly performance digests every Monday. Strategic review Zoom calls are scheduled monthly to review campaign cost-per-lead, target CPC levels, and plan budget allocations for the next billing cycle.

D. Creative Rights & Code Ownership

Upon full settlement of invoices, you own the layout codes, designs, domain settings, ad group structures, and copywriting assets. We retain the right to showcase anonymized metrics and screenshots of the layouts in our agency portfolio files.

Annexure B: Detailed Non-Disclosure, Data Security & Confidentiality

To safeguard all trade secrets, marketing assets, customer data lists, and campaign metrics, both parties agree to adhere to these strict data protection terms:

B.1 definition of Confidential Information

Confidential Information includes all proprietary software access keys, brand graphics source files, email customer databases, past campaign spends, lead reports, sales closing metrics, and pricing strategies shared during the contract period. Both parties agree that such data is highly sensitive and will be used solely for running and optimizing active campaigns.

B.2 Data Protection Measures & Compliance

We implement secure, multi-factor authentication (MFA) protocols to manage your Google Tag Manager containers, Meta Pixel access lines, Google Ads campaigns, and database webhooks. We do not download or store your customer database records locally on insecure devices. All lead routing flows are structured using encrypted SSL links directly into your target CRM systems.

B.3 Mutual Non-Disclosure Agreement (NDA)

We agree not to share your campaign metrics, click budgets, lead costs, or trade data with any external agencies, competitors, or third-party publishers without your explicit written consent. This confidentiality obligation remains in effect for a period of two years following the termination or expiration of our service agreement.

B.4 Force Majeure & Campaign Pauses

Neither party shall be held liable for failure to perform their obligations under these terms due to circumstances beyond their control. This includes national internet outages, ad platform system failures (e.g. Meta Ads Manager API crashes), acts of government, or local infrastructure emergencies. In such events, campaigns will be paused, and invoices will be prorated accordingly.

Annexure C: Specific Invoicing, Retainers & Tax Compliance

All invoicing, GST registrations, retainer models, and project deliverables are governed by these financial guidelines:

C.1 GST Registration & Tax Invoices

All management retainers and setup fees are subject to the standard Goods and Services Tax (GST) as mandated by the Government of India. We raise formal tax invoices detailing our GSTIN, and the Client must provide their GST registration details before billing to claim Input Tax Credit (ITC) benefits.

C.2 Account Overrun & Budget Adjustments

If the Client decides to increase their monthly ad spend budget mid-month by more than 50% of the agreed amount in the Statement of Work, we reserve the right to adjust our management retainer. This retainer adjustment covers the additional setup time, keyword optimization runs, and reporting tasks required to manage the scaled budgets.

C.3 Bank Details & Remittance Rules

All wire transfers must be sent to our designated corporate bank account in New Delhi. Remittances must reference the correct invoice number. For international clients, payments must comply with FEMA guidelines and be processed via approved banking channels or international payment cards.

Detailed Invoicing, Cancellation & Refund Terms

To ensure a professional and transparent partnership, all campaign management retainers and project agreements are subject to these clear financial guidelines:

Monthly Advance Retainer Invoices

All ongoing management services (SEO, Google Ads, Meta Ads retainers) are billed monthly in advance. Invoices are raised 5 days before the start of the service month and must be settled within 5 business days of the invoice date to avoid account pauses.

Ad Network Spend Direct Billing

All media spends and click charges on ad networks are billed directly to the Client. The Client must link their payment card to the ad accounts. We do not pre-fund or cover ad costs on behalf of clients. No management fees go toward media spend.

15-Day Written Cancellation Notice

Either party may terminate the rolling monthly retainer agreement by providing a written notice of cancellation at least 15 days before the next invoice cycle. Services and optimizations will continue for the remaining active days.

Non-Refundable Retainer Payments

All monthly retainer payments, setup fees, and project deposits are non-refundable. They cover time and resource allocation (setup, audits, ad copy, reporting configurations) that cannot be recovered.

Dispute Resolution & Binding Arbitration Clause

In the event of any disagreement, dispute, or claim arising out of or relating to these Terms and Conditions or our marketing services, both parties agree to resolve it through these structured legal steps:

Step 1: Informal Mediation Call

Before initiating formal legal steps, both parties agree to schedule an informal mediation call. This call will include the Client's representative and Vivek Panchal, attempting to reach a mutual resolution in good faith.

Step 2: Binding Arbitration in Delhi

If the dispute is not resolved within 30 days of the mediation call, it shall be settled by binding arbitration in New Delhi, India. The arbitration will proceed under the Arbitration and Conciliation Act, 1996, with a single arbitrator.

Arbitration Cost Allocation

The costs of the arbitration, including arbitrator fees, venue hires, and administrative expenses, shall be shared equally by both parties. Each party is responsible for their own legal counsel fees.

Exclusive Delhi Jurisdiction

Any lawsuits, enforcement of arbitration awards, or legal proceedings permitted under these terms must be filed exclusively in the courts of New Delhi, India, and both parties submit to such jurisdiction.